Looking for more business? Social media might just be your ticket to more sales and an increase in customers. Here are five strategies you can start using today for better results.
1. Start Blogging
Having a business blog can establish you or your company as an expert in your field. If your blog posts are well-written, provide value and are useful, they will drive traffic to both your blog, and then to your site. Read your competitors’ blogs to get ideas about what kind of content works best in your field. Set up a regular schedule of content so that visitors have a reason to come back and read more.
You can write posts on:
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How to use your products
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Industry news
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Your take on trends and news
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Piggyback posts on other blogs (provide your own commentary and link to the post)
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Basic 101 information
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Interviews
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Book reviews
2. Listen on Social Media
Customers and potential customers are talking about your brand and your competitors’ brands on sites like Twitter and Facebook. By paying attention, you have the opportunity to be there when someone’s looking for a product like yours, or to help if someone has an issue with your product. By publicly addressing customer service issues, you build a level of trust with potential and existing customers.
3. Ask for a Recommendation
Word of mouth has always been an amazing source of new business for many companies. With social tools like Yelp, you can reach even more new business through the recommendation of a few customers. After a transaction, send your customers an email with a link to your Yelp page, and invite them to leave feedback on their experience.
4. Offer Ways to Connect
Your website should have icons for all the social channels you participate on. Make it easy for visitors to connect with you on all platforms.
5. Keep Innovating
Social media changes, and new tools are being added each year. Stay on top of trends, and experiment to find the ones that work best for you.
For more information on how you can use social media for your small business, sign up for next week’s free small business webinar, ‘Social Media 101’.
EVENT DETAILS
Date: Tuesday 4th September
Time: 1-2pm (EST)
Register: You can sign up for the event here—http://bit.ly/14LMcMv
